FAN CULTURE SHAPES THE FUTURE
What you love moves the future.
Japan’s fandom, now and next, through business and culture.
THE OSHI LAB PODCAST
Podcast
Listen to the stories behind fandom.Listen to the conversation.Explore the ideas.Fan culture, the people behind it, and the business around it. Japanese audio, with English articles and captioned video.
About the podcastWEEKLY OSHI-KATSU NEWS
Weekly News
- 2026 Leisure White Paper finds nearly half of people in their teens and twenties participate in oshikatsu
- Sony launches the Xperia 10 VIII smartphone featuring Fan Sync wallpaper customization for fans
- Credit Saison establishes an original manga story award to cultivate its own IP across cards, goods, and events
OSHI-KATSU CHRONICLE
The Oshi-Katsu Chronicle
History series
OSHI-KATSU PILGRIMAGE
Oshi-Katsu Pilgrimage
Travel series
OSHI-KATSU REPORTS
Reports
OSHI-KATSU GLOSSARY
The Oshi-Katsu Glossary
Glossary
K-Pop Comeback: A New Era Begins
Glossary
Ibe-Ran: Running a Game Event
Glossary
Fanmi / Penmi: Fan Meetings Explained
Glossary
Netabare Kaikin: When Spoilers Are Fair Game
Glossary
Bobbleheads: Giveaway Figures With a Wobbling Head
Glossary
Choreo & Ultras: The Art Made in the Stands
EXPLORE BY CATEGORY