Business
Oshi-Katsu × Business24 articles
How brands, agencies and clubs work with Japan’s fans: collaborations, fan marketing and the numbers behind the oshi-katsu economy.
Business
Oshi-Katsu and Local Government
Business
Fan Travel Product Design
Business
Arcade Prizes and Fandom
Business
Telecom Loyalty Meets Fandom
Business
Railways and Airlines Meet Oshi-Katsu
Business
Apparel Collabs and Concept Coordination
Business
Restaurant Chain IP Collabs in Japan
Business
Karaoke Oshi-Katsu Rooms and Collabs
Business
Oshi-Katsu Hotel Plans and Concept Rooms
Business
How Cinemas Make Fans Come Back
Business
Why Oshi-Color Cosmetics Sell
Business
Oshi-Katsu Leave and Allowances at Work
Business
Oshi-Katsu in Bookstores and Stationery
Business
Good Oshi Day Campaign Design Guide
Business
Case Studies: Why Oshi-Katsu Collabs Fail
Business
Planning an Oshi-Katsu Event Fans Love
Business
Planning a Collab Cafe That Fans Remember
Business
Gen Z Oshi-Katsu Spending: What the Data Says
Business
Fan Marketing vs. Oshi-Katsu Marketing
Business
Disney vs. USJ: Oshi-Katsu IP Design
Business
Oshi-Katsu Marketing: Design Principles
Business
Oshi-Katsu Market Size 2026
Business