EXPLORE YOUR INTERESTS
Explore by Theme
For when you want to go one step beyond “I love this.”
From how fans feel to how culture and business work, pick a theme and find your next read.
See all 10 themes
Or start from what you’re curious about
10 THEMES
Choose a theme
Learn the words. Read the cases. Go deeper with the podcast.
Why we fall in, and how to stay well
Fan Psychology
Why do we get so absorbed, and why does it sometimes wear us out? Understand the closeness fans feel and the load that support can carry, then find a way to enjoy it that fits you.
5 articles12 podcast episodes
Sharing the same love, comfortably
Fan Community
Fans of the same oshi enjoy it in different ways and have different amounts of time. We look at how fans connect with each other, and how organizers make spaces that are easy to join.
6 articles13 podcast episodes
Reading the noise on the screen, calmly
Social Media & Backlash
The loudest voices on social media are not always what fans as a whole feel. We look at how to take in information, how to post with care, and how to respond when things go wrong.
5 articles8 podcast episodes
From one song to a life of support
Idols & Music
One song, and before you know it you are following someone’s whole journey. Auditions, songs, live shows and social media reveal why artists come to be supported.
5 articles17 podcast episodes
Bringing the story into everyday life
Anime & Characters
Characters on the screen or the page become part of daily life. Through anime, stage shows, games and character goods, we read why some works keep growing.
5 articles12 podcast episodes
When support becomes a reason to go out
Sports & Places
Get to know a player, then go to a game. Visit a town because of a story. From sports and anime pilgrimages, we look at how fans and local communities build lasting ties.
5 articles11 podcast episodes
Buying, displaying and showing up
Merch & Events
From the merch you keep close to a special day at the venue. Learn how planning, taking part, storage and trading work, and how to enjoy it without overdoing it.
6 articles13 podcast episodes
Before you sell, give people a reason to cheer
Brands & Business
Can a company or a product become someone’s oshi? From collaborations, stores, social media and services, we look at trust with fans and how to keep a business going.
5 articles18 podcast episodes
How we meet our oshi is changing
Media & Technology
Social media, streaming and AI are changing how we watch, talk and take part. We look at new ways to enjoy fandom, along with cost, personal data and ease of access.
5 articles11 podcast episodes
Past devotion explains today’s love
Fandom History
Collecting prints of actors, waiting for the radio, cheering in front of the TV. We trace support that has lasted for centuries, and the tools and places that changed with each era.
7 articles10 podcast episodes
