Business
BUSINESS
Oshi-Katsu × Business
29articlesHow brands, agencies and clubs work with Japan’s fans: collaborations, fan marketing and the numbers behind the oshi-katsu economy.
Business
Oshikatsu at 100-Yen Shops: Choosing Bases, Cases, and DIY Storage
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Oshikatsu & Department Stores: Reading Official Event Banners
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Finance Meets Fan Culture: Case Studies and Key Checks
Business
VTuber Market Analysis and Corporate Partnerships
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Oshikatsu & Convenience Stores: Genshin Impact Collab Visuals
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Oshikatsu and Municipalities: Lessons from Numazu & Kamakura
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Fan Travel Design: Location Scouting vs. Tour Packages
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Oshikatsu at the Arcade: Prizes, Bonuses, and Merch
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Telecom Carriers and Fandom: povo and Docomo Case Studies
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Oshikatsu & Railways: Keihan's Sound! Euphonium Campaign
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Oshikatsu & Apparel: Graphic Placement and Color in Manga UT
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Oshikatsu x Restaurant Chains: Perks & Points
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Karaoke Oshikatsu Rooms and Perks
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Oshi-Katsu Hotel Plans and Concept Rooms
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Oshikatsu at the Cinema: Cheer Screening Guides & Rules
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Planning Oshikatsu Cosmetics: Sanrio & Precure Case Studies
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Oshikatsu Benefits: Paid Leave, Subsidies, and Corporate Program Design
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Oshikatsu at Bookstores & Stationery Shops
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Good Oshi Day Campaign Design Guide
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Analyzing Collaboration Pitfalls: Purchase Limits, Blind Items, and On-Site Guidance
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How to Plan an Oshikatsu Event
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Planning a Collab Cafe That Fans Remember
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Gen Z Oshikatsu Consumption: Designing Brand Campaigns Around Demographics and Contexts of Participation
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Fan Marketing vs. Oshi-Katsu Marketing
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Disney vs. USJ: Oshi-Katsu IP Design
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Oshikatsu Marketing: Rules and Reward Design
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How to Read Oshikatsu Market Size: Survey Data and Planning
Business