History
DIRECTOR
Ayano Yazawa
矢澤綾乃
Director, The Oshi Lab
CEO of KAZAORI Inc. and director of The Oshi Lab (推し活未来研究所). A professional bassist with experience as an idol producer and in event production, she provides the fan engagement system PQuuut to companies and professional sports clubs. Having built a new business in the oshi-katsu market from scratch herself, she studies oshi-katsu as both culture and business.
What she researches
- Reading the oshi-katsu market and fan spending through case studies and published data
- How companies, clubs and local governments take in fans’ passion and turn it into systems
- Tracing the history of fan culture to understand where today’s trends come from
Where to find her work
Interviews and talks
For interviews, contributions, talks and brand collaborations, please use KAZAORI Inc.’s contact form. How we make our articles is explained in our editorial policy.
